The New Era 9FORTY: the MLB Strapback Cap for Everyday Wear

The 9FORTY is the most accessible and most-worn model in the New Era MLB range. Its formula is simple: a soft unstructured crown, a pre-curved brim and a velcro or strapback adjustment closure at the back. The result: a relaxed, easy-to-wear cap that suits everyone. It is the go-to choice for those who want to show their MLB team every day without worrying about size or style.

9FORTY: Strapback or Velcro?

The 9FORTY comes in two back-closure variants depending on the edition:

• Strapback: fabric strap with metal ring, fine and polished adjustment, smarter look
• Velcro: scratch closure, ultra practical, instant adjustment

In both cases, the 9FORTY offers universal sizing that works for all head shapes without needing to know your hat size.

9FORTY vs Other New Era MLB Models: Which One to Choose?

• 9FORTY: curved brim, soft crown, strapback or velcro — the relaxed everyday model
• 9FIFTY Snapback: flat brim, structured crown, plastic closure — bold streetwear look
• 59FIFTY Fitted: flat brim, fixed size, premium finish — for purists
• 9SEVENTY Stretch Snap: structured fitted look, stretch adjustable system
• 39THIRTY Stretch: full elastic material, S/M or L/XL, maximum comfort
• 9TWENTY Dad Cap: low profile, unstructured crown, relaxed retro style

9FORTY Technical Features

• Soft unstructured crown: low profile, natural and relaxed fit
• Pre-curved brim: classic style, optimal sun protection
• Strapback or velcro closure: universal sizing, one size fits all
• 3D embroidered logo on the front, MLB logo at the back
• Material: high-quality polyester, lightweight and breathable
• New Era authenticity hologram on every cap

Who Is the 9FORTY For?

• Those who prioritise comfort for everyday wear, with no size constraints
• Fans who wear their cap all day: at work, on walks, while travelling
• Those who prefer a curved brim over the flat-brim look of the 9FIFTY or 59FIFTY
• The ideal gift: one size, no risk of getting it wrong

Most Popular MLB Franchises in 9FORTY

• 9FORTY New York Yankees: the NY logo in relaxed mode, the best-seller of the collection
• 9FORTY Los Angeles Dodgers: iconic royal blue, perfect for casual wear
• 9FORTY Boston Red Sox: MLB tradition in the most accessible cut
• 9FORTY Chicago Cubs: a baseball classic in the most-worn model
• 9FORTY San Francisco Giants: black and orange, among the most requested

How to Care for Your 9FORTY

To preserve the curved brim and embroidery of your 9FORTY, hand wash only using a damp cloth and mild soap. Never machine wash: the soft crown and brim will lose their shape. Air dry while keeping the cap in shape. Store away from direct sunlight to preserve the colours.

Explore the Full MLB Caps Collection

Find all New Era models in our official MLB caps collection, as well as our MLB Trucker caps, 19TWENTY retro and MLB kids caps.