Stephen Curry Shoes: The Story of a Signature That Changed Basketball

Stephen Curry is not just the greatest shooter in NBA history. He has literally redefined the modern game: his half-court shots, pull-up threes and ability to create from anywhere on the floor have forced defences worldwide to reinvent themselves. His Curry Brand x Under Armour shoe line is the direct extension of this philosophy: maximum performance, extreme lightweight and absolute precision. Every new version pushes the boundaries of what a basketball shoe can be.

The Essential Models in the Curry Range

Curry 13 — The Latest Under Armour Innovation

The Curry 13 is the most recent model in Stephen Curry's signature line. It integrates the latest Under Armour technological advances to deliver the best possible version of the qualities that have made the range successful: lightweight construction, reactivity and precise footwork. Designed for Curry's current game — more physical, more varied since the launch of his own Curry Brand — the Curry 13 is the shoe for players who want everything: speed, grip, cushioning and support. The first available colourways sell out within days: don't wait too long.

Curry 12 — The Reference of the Current Generation

The Curry 12 marks a pivotal step in the evolution of the Curry line. Its Under Armour Flow rubber-free outsole is the model's key innovation: by eliminating the traditional rubber layer, Under Armour significantly reduces the shoe's weight while paradoxically improving traction. The result is a shoe of almost unsettling lightness that grips the hardwood exceptionally well.

Key strengths:

• Premium lateral support: the asymmetric upper limits the risk of ankle rolls during high-speed direction changes
• Adapted collar height: high enough to support a guard's ankle without restricting mobility
• Optimal breathability: modern textile materials expel heat and keep the foot cool during extended efforts
• Anatomical insole: moulds to the shape of the foot for lasting comfort

Available colourways at Sportland American:

• Curry 12 "Shooting Star": clean and refined, perfect for players who prefer understated style
• Curry 12 "Saturn": inspired by Golden State Warriors colours, the spirit of the franchise
• Curry 12 "Gravity": premium luminous design to stand out on the court
• Curry 12 "Dub Nation": the quintessential Warriors colourway, one of the most in-demand in the range
• Curry 12 "Storm": understated and powerful, the choice for players who prefer dark colourways

Curry 7 — The Iconic That Changed Everything

The Curry 7 is one of the most emblematic shoes in the entire Curry line. It is the model that truly popularised Under Armour shoes in Europe, thanks to its distinctive design and exceptional performance. Featuring UA HOVR cushioning technology and a Michelin outsole for grip, the Curry 7 has become a reference for collectors and players looking for a slightly retro model that remains just as effective on the court. Its "Splash Party" and "Dub Nation" colourways remain among the most sought-after across the entire Curry line.

The Under Armour Technologies That Make the Difference

UA Flow — Lightweight and Grip Without Compromise

UA Flow technology is the major innovation of the Curry 12. By removing the traditional rubber layer between the cushioning foam and the ground, Under Armour has created an outsole that grips the floor directly. The result: a shoe 15 to 20% lighter than previous generations, with paradoxically better grip on indoor surfaces. This is the ideal technology for guards and perimeter players who need maximum reactivity.

UA HOVR — Reactive Cushioning for Top Players

UA HOVR technology (featured on the Curry 7 and select versions across the range) is Under Armour's flagship cushioning system. Developed in partnership with biomechanics engineers, it absorbs impact energy on jump landings and returns it as propulsion energy. In practice: less fatigue over the course of a game, more explosiveness at the push-off.

Michelin Outsole — Competition-Grade Grip

Several models in the Curry range feature a Michelin outsole — the same brand as Formula 1 and MotoGP tyres. Michelin brings its expertise in high-adhesion materials to deliver a hardwood grip that very few basketball shoes can match. This is a concrete performance argument, not just a marketing claim.

Stephen Curry: The Man Behind the Shoe

Understanding why Curry shoes are designed the way they are requires understanding the player who wears them.

Stephen Curry is the son of former NBA player Dell Curry. Considered too small and too slight for the NBA coming out of Davidson College, he proved every doubting scout wrong by becoming the greatest shooter in basketball history. His 4 NBA titles with the Golden State Warriors, 2 consecutive MVP awards and all-time three-point record make him one of the 5 greatest players of all time.

His shoe is in his image: apparently simple, extraordinarily effective. No maximum height or oversized outsole, but a precision of technical execution in every detail that makes the difference over the course of a full game.

Size Guide and Buying Tips

How to Choose Your Curry Size

Curry shoes run true to size — go with your usual size. A few clarifications:

• If you have wide feet, consider going half a size up
• The Curry 12 fits slightly more snugly around the forefoot than the Curry 7
• The Curry 13 is available in men's and grade school (kids/teen) sizes — check the category carefully when ordering

Colourways Sell Fast

Curry shoes are among the most in-demand models in our catalogue. Certain colourways — particularly "Dub Nation" editions, "Shooting Star" and special releases — sell out within days of going live. Do not wait if you find a pair that suits you.

Why Buy Your Curry Shoes at Sportland American?

• 100% official authentic products from Under Armour and Curry Brand, no counterfeits
• France-based stock: fast delivery across Europe with no customs fees
• Wide colourway selection regularly refreshed in line with NBA season releases
• All sizes available: from kids grade school to adult large sizes
• Expert customer service to help you choose between models and colourways

Also explore our Under Armour basketball shoes, our Puma LaMelo Ball shoes and our full range for men, women and kids.