Under Armour Basketball Shoes: The Brand of Elite Guards

Founded in 1996 by Kevin Plank, Under Armour has established itself as one of the most innovative sports brands in the world. In basketball, the brand built its reputation on an audacious bet: signing players who redefine their position rather than established superstars. That bet paid off spectacularly with Stephen Curry, De'Aaron Fox and a technical shoe range among the most advanced on the market. This complete guide walks you through the full Under Armour basketball range available at Sportland American.

Under Armour and the NBA: A Story of Exceptional Players

Stephen Curry — The Man Who Changed Everything

When Under Armour signed Stephen Curry in 2013, few saw it coming. Nike had accidentally let their option expire. Under Armour picked up the greatest shooter in basketball history for a fraction of what he would be worth just a few years later. Curry went on to win 4 NBA titles, 2 MVPs and set the all-time three-point record. His Curry Brand line is now one of the best-selling basketball shoe ranges in the world. Find all models on our dedicated Stephen Curry shoes page.

De'Aaron Fox — Pure Speed

De'Aaron Fox of the San Antonio Spurs is one of the fastest point guards in NBA history. His first-step explosion and ability to finish at the rim despite well-set defences make him one of the most difficult players to contain in the league. His Curry Fox signature at Under Armour is a direct reflection of his qualities: low profile, maximum reactivity, outsole pattern engineered for lateral explosion and basket finishes.

Spawn — The Next Generation Signature

The Spawn line is one of Under Armour's most recent and most promising basketball ranges. Built for versatile players who need a shoe capable of meeting every challenge of the modern game — speed, power, direction changes — the Spawn integrates the latest UA technologies in a format accessible to a broad spectrum of players, from young club athletes to experienced competitors.

The Essential Under Armour Basketball Models

Curry 13 — This Season's Flagship

The UA Curry 13 is the current season's flagship model. It pushes the qualities that made the Curry range successful even further: extreme lightweight, surgical reactivity and uncompromising grip. Designed for Curry's increasingly physical and varied game as he enters his mid-thirties, the Curry 13 offers slightly more generous cushioning than the Curry 12 while maintaining its ultra-lightweight profile. Its regular season colourways and playoff editions are among the most eagerly anticipated releases each year.

Curry 12 — The Definitive Reference of the Current Generation

The UA Curry 12 remains one of the most acclaimed basketball shoes on the market. Its centrepiece innovation — the rubber-free UA Flow outsole — revolutionised how traction in a basketball shoe is engineered. By eliminating the rubber layer between foam and ground, Under Armour created a shoe that grips the hardwood directly, 15 to 20% lighter than the previous generation. Available colourways at Sportland American:

• Curry 12 "Shooting Star" — refined and premium
• Curry 12 "Saturn" — Warriors colours
• Curry 12 "Gravity" — premium luminous design
• Curry 12 "Dub Nation" — the iconic Warriors colourway

Curry Fox 2 — De'Aaron Fox's Speed Weapon

The UA Curry Fox 2 is De'Aaron Fox's signature shoe. The concept is simple and devastating: build the most reactive shoe possible for the fastest player in the league. Low profile, aggressive outsole pattern for lateral explosion, lightweight but structured upper to hold the foot during full-speed direction changes. The Fox 2 has become in just a few seasons one of the most worn shoes among competitive point guards who want to maximise their on-court speed.

UA Spawn — Versatility at Its Best

The UA Spawn range is Under Armour's answer to the complete player who refuses to be boxed into one category. Not too light for interior players, not too heavy for fast guards — the Spawn occupies a unique space in the UA lineup: the all-round player who needs a shoe that can handle every aspect of their game. Its construction integrates balanced UA HOVR cushioning and a multidirectional outsole for consistent performance across all game situations.

Curry 7 — The Iconic That Endures

The Curry 7 remains one of the most sought-after Under Armour basketball shoes, particularly for its combination of UA HOVR technology and Michelin outsole. Slightly retro compared to current generations, it continues to attract collectors and players who appreciate its enveloping cushioning and distinctive design. The "Splash Party" and "Dub Nation" colourways of the Curry 7 are range benchmarks.

The Under Armour Technologies That Make the Difference

UA Flow — The Traction Revolution

Introduced with the Curry 12, UA Flow technology removes the traditional rubber layer between the foam and the ground. The foam grips the hardwood directly, reducing the shoe's weight by 15 to 20% while paradoxically improving grip. This is the ideal technology for guards and perimeter players who need maximum reactivity at every footfall.

UA HOVR — Intelligent Cushioning

UA HOVR is Under Armour's flagship cushioning system, featured in the Curry 7, the Spawn and several other models. Its principle: a mesh cage surrounds the cushioning foam to compress it and force it to return impact energy as propulsion. In practice: less joint fatigue over the course of a game, more explosiveness at push-off. Players who accumulate many jumps (centres, power forwards) particularly appreciate HOVR for its knee and ankle protection.

Michelin Outsole — F1 Grip on Hardwood

Several Under Armour Curry models feature a Michelin outsole, manufactured by the same company that makes Formula 1 and MotoGP tyres. Michelin brings years of research in high-adhesion materials to create an outsole that outperforms virtually all competition on indoor surfaces. A real performance argument, validated by professional players' on-court data.

Curry Brand — The Brand Within the Brand

Since 2020, Stephen Curry has had his own brand — Curry Brand — integrated within the Under Armour ecosystem. Curry Brand extends beyond basketball: the brand is also committed to social programmes in the United States, particularly improving access to sport in underserved communities. Buying a Curry Brand pair also means supporting that initiative. Every Curry Brand model integrates the most advanced UA technologies and premium materials that justify their premium positioning.

Under Armour Basketball by Position and Profile

You Are a Point Guard or Shooting Guard

The Curry 12, Curry 13 and Curry Fox 2 are your natural allies. Extreme lightweight, maximum grip, immediate reactivity: every quality a guard needs to express their full potential. The Fox 2 will suit point guards who rely on pure speed and drives; Curry models will better suit perimeter players who shoot a lot.

You Are a Versatile Forward

The Spawn range is built for you. Perfect balance between lightweight feel and support, consistent UA HOVR cushioning for every game action: the Spawn supports players who need to be effective across all areas of the court.

You Are a Centre or Interior Player

The Curry 7 with its generous UA HOVR cushioning and reinforced upper versions suits interior players well, providing optimal ankle and knee protection. The Spawn is also a strong option for dynamic power forwards.

You Are Looking for a Kids' or Junior Shoe

Under Armour offers grade school versions of its Curry models for young players. All adult technologies, in sizes adapted to children and teenagers. An excellent way for a young player to wear the same shoes as their favourite star.

Under Armour Basketball Size Guide

Under Armour basketball shoes run true to size overall. Model-specific notes:

• Curry 12 and Curry 13: true to size, slightly narrow for wide feet → consider half a size up
• Curry Fox 2: low profile and snug fit → if you have wide feet or a long big toe, go half a size up
• Spawn: true to size, slightly wider than Curry models → suits wide feet at usual size
• Curry 7: true to size, slightly more enveloping feel thanks to HOVR cushioning

Why Buy Your Under Armour Basketball Shoes at Sportland American?

• 100% official authentic products from Under Armour and Curry Brand, no counterfeits
• France-based stock: fast delivery across Europe with no customs fees
• Complete range: Curry 12, Curry 13, Curry Fox 2, Spawn, Curry 7 and more
• All sizes: from grade school kids to adult large sizes
• New colourways regularly in line with NBA season releases

Also explore our dedicated Stephen Curry shoes page, our Puma basketball range and our full selection for men, women and kids.